Best Startup Pitch Decks 2018.

Do you want to know more about the best startup pitch decks? Or how to make a good pitch deck?

The best thing to start with when you need to create a pitch deck is to look at other pitch decks. In fact, you should look at the best startup pitch decks. Of course you should not copy these example pitch decks, but it’s good to get a feeling of what a great pitch deck looks like.

In this article you can find the 40 best startup pitch decks which are currently available. For every pitch deck you get to see:

  • The name of the business
  • What they do
  • What we can learn from this pitch deck
  • How much money they raised
  • How many sildes they used

Did you already made a pitch deck and do you want to learn how to pitch to an investor? Check out how to pitch with The Ultimate Pitch Guide.

Let’s start with the best startup pitch decks of 2018.

 

 

Key Takeaways of the best startup pitch decks 2018

  1. If a slide isn’t necessary, it’s better to delete it
  2. Use a lot of visuals
  3. Include your results so far in the beginning of your pitch deck
  4. Include customer testimonials
  5. Include key financials
  6. End your pitch deck with a clear call to action

Did your startup get an investment already?

40. Dwolla

Who are they? Dwolla
What is their business?  Dwolla let’s users send, receive and request funds from other users.
What can we learn from this pitch deck?
  • The value proposition brought in one clear sentence
  •  They show examples of real clients
  • The consumer cycle is explained in a nice visual way
  • Slide 15 shows they know their market very well
How much did they raise?  $16.5 million
Number of slides  18

39. Ad Pushup

Who are they? Adpushup
What is their business? They help their customers increase their revenue with advanced A/B testing
What can we learn from this pitch deck?
  • The pitch deck is very short
  • Their milestones and traction are clearly communicated
  • They concisely desribe the future
How much did they raise? $632.000,-
Number of slides 11

38. Groupon

Who are they? Groupon
What is their business? Group purchasing deals
What can we learn from this pitch deck?
  • They include a casestudy of one of their customers
  • They explain their business model in a visual way (slide 11)
  • They show their successes in a visual way by displaying how well they are doing in each country (slide 14)
How much did they raise? $700.000.000,-
Number of slides 40
  1. App Virality
Who are they? App virality
What is their business? They help app developers grow their platform
What can we learn from this pitch deck?
  • They clearly explain the problem and the solution
  • They use a lot of screenshots of their product. You directly know what they are doing.
How much did they raise? $500.000,-
Number of slides 21

Did your startup get an investment already?

  1. Swipes
Who are they? Swipes
What is their business? A task manager to increase productivity
What can we learn from this pitch deck?
  • Only 11 slides
  • The design looks slick
  • They could have elaborated more on what they are doing. Just seeing the pitch deck wouldn’t be enough.
How much did they raise? Unknown
Number of slides 11
  1. Castle
Who are they? Castle
What is their business? They help rental owners to automatically rent our their properties
What can we learn from this pitch deck? The problem and solution are backed up by funny images

Their value proposition is very clear

Their milestones are communicated in a concise way

How much did they raise? $270.000,-
Number of slides 13
  1. Canvas
Who are they? Canvas
What is their business? They replace paperwork with easy to use mobile apps and online forms
What can we learn from this pitch deck?
  • They clearly explain the problem
  • They  show the market size in a fun, visual way
  • They included great testimonials of big companies
  • Great financial overviews are included
How much did they raise? $9.000.000,-
Number of slides 11
  1. Sequoia Capital

This one is a bit special, since this is not a deck they use themselves, but rather a deck of how to do it.

Who are they? Sequoia Capital
What is their business? Big investment company
What can we learn from this pitch deck? They originally created this pitch deck to teach other’s in what format they should create their pitch deck.
How much did they raise?
Number of slides 15
  1. SEO Moz
Who are they? SEO Moz
What is their business? SEO / Marketing company
What can we learn from this pitch deck?
  • They personalize their company by giving a personal history overview
  • They explain why their customers use their products
  • A good financial overview (slide 20)
How much did they raise? $18.000.000,-
Number of slides 36
  1. Tinder
Who are they? Tinder
What is their business? A dating app
What can we learn from this pitch deck?
  • They shortly explain the problem in an understandable way
  • They use a lot of screenshots which helps you to understand the product
How much did they raise? Unknown
Number of slides 10
Let’s go to the top 30 of the best startup pitch decks of 2018.
  1. Wework
Who are they? Wework
What is their business?
What can we learn from this pitch deck?
  • Because they have quite the track record, their pitch deck is relatively long.
  • Their financial overview is detailed
  • They create credibility by displaying their big brand customers
  • Bigger investments usually require bigger pitch decks
How much did they raise? $3.000.000.000,-
Number of slides 37
WeWork pitch deck from Alexander Jarvis
  1. Foursquare
Who are they? Foursquare
What is their business? Foursquare is a website/app which helps you to discover new places and stay in youch with your friends.
What can we learn from this pitch deck?
  • They give a feeling of the app by using many screenshots
  • They clearly explain how the app works for each part of the platform
How much did they raise? With pitch deck they raised $1.350.000,-. In total however, they raised $207.350.000,-
Number of slides 15
  1. Mapme
Who are they? Mapme
What is their business? Mapme helps users to create univerally accessible devices without the need of code.
What can we learn from this pitch deck? They start off with social proof before they even explain the concept

The pitch deck is short and clear

They formulate the required investment as $1m invetead of $1.000.000,- to make it seem smaller.

How much did they raise? $1.000.000,-
Number of slides 14
  1. Crew
Who are they? Crew
What is their business? Crew (previously Oomf) is a freelancer marketplace which connects developers with clients.
What can we learn from this pitch deck?
  • They start of by explaining the size of the market, which in their case is a huge plus
  • They follow up with their financial successes
  • Clean designs backed up by a lot of data
  • They include a casestudy of an excited customer
How much did they raise? $2.000.000,-
Number of slides 33
  1. Slidebean
Who are they? Slidebean
What is their business? A tool to create presentations
What can we learn from this pitch deck?
  • Instead of mentioning the problem, they let you experience the problem from slide 2-5
  • Before mentioning their solution they show their impressive (financial) results so far
How much did they raise? $250.000,-
Number of slides 28
  1. Brandboards
Who are they? Brandboards
What is their business? They are a broker between sportsclubs and advertisers
What can we learn from this pitch deck?
  • In only 8 slides they clearly explain the problem, solution, milestones and the required investment.
  • Easy to understand
How much did they raise? $750.000,-
Number of slides 8
  1. Farmeron
Who are they? Farmeron
What is their business? Analytics for farmers
What can we learn from this pitch deck?
  • The problem is clearly explained
  • They emphasize the size of the market, which in their situation is a big plus
How much did they raise? $750.000,-
Number of slides 20
  1. Manpacks
Who are they? Manpacks
What is their business? Underwear for men
What can we learn from this pitch deck?
  • They use a lot of fun in their pitch deck
  • They could have elaborated more on the financials and the milestones so far
How much did they raise? $500.000,-
Number of slides 12
  1. Alfred
Who are they? Alfred
What is their business? A butlerservice for property owners
What can we learn from this pitch deck?
  • It’s really short
  • They visually show their growth with a nice hockeystick
  • Clear designs
How much did they raise? $10.500.000,-
Number of slides 10
  1. Kejahunt
Who are they? Kejahunt
What is their business? It’s a property listing website localized in Kenya
What can we learn from this pitch deck?
  • Clear slides
  • They personalize it with a picture of the founders (slide 11)
  • They could have added more information by including testimonials and their milestones
How much did they raise? Unknown
Number of slides 12

Did your startup get an investment already?

Let’s go to the top 20 of the best startup pitch decks.
  1. The Daily Hundred
Who are they? The Daily Hundred
What is their business? A platform for local local marketing campaigns
What can we learn from this pitch deck?
  • Great visualisation of their history
  • Clean designs
  • Many screenshots of their app
  • They include a testimonial
How much did they raise? $500.000,-
Number of slides 26
  1. Tealet
Who are they? Tealet
What is their business? A marketplace for exclusive teas
What can we learn from this pitch deck?
  • They start off with a bold statement which states their sales so far
  • Clean designs
How much did they raise? $240.000,-
Number of slides 17
  1. App.io
Who are they? App.io (previously Kickfolio)
What is their business? Interactive steaming
What can we learn from this pitch deck?
  • Clean designs
  • Little slides
  • They could have explained more on how the product works
How much did they raise? $1.060.000,-
Number of slides 14
  1. Pinmypet
Who are they? Pinmypet
What is their business? Tracking device for your pet
What can we learn from this pitch deck?
  • They explain the problem in a fun, visual way
  • Modern designs
  • They use screenshots of their app
How much did they raise? $2.500.000,-
Number of slides 16

Did your startup get an investment already?

  1. Sverve
Who are they? Sverve
What is their business? Influencer marketplace
What can we learn from this pitch deck?
  • The first slide directly explains what they do
  • Lots of pictures
  • They present their milestones in a visual way
How much did they raise? $750.000,-
Number of slides 16
  1. Binpress
Who are they? Binpress
What is their business? Commercializing open source software
What can we learn from this pitch deck?
  • They use little text. Although it looks nice, they could have elaborated a bit more on their service
  • Nice visuals
How much did they raise? $1.000.000,-
Number of slides 14
  1. Task.ly
Who are they? Task.ly
What is their business? Productivity tool
What can we learn from this pitch deck?
  • The problem is clearly defined

How much did they raise? Interesting enough they weren’t raising any money. They created this pitch deck for awareness.
Number of slides 28
  1. Mixpanel
Who are they? Mixpanel
What is their business? Analytics for businesses
What can we learn from this pitch deck?
  • The problem statement is very clear
  • They make fun of people who are not using their software in a polite way
  • They included a lot of KPI’s
How much did they raise? $65.000.000,-
Number of slides 12
  1. Touristeye
Who are they? Touristeye
What is their business? An app which helps users to collect destinations and activities for their trips
What can we learn from this pitch deck?
  • The first slides are all about their traction
  • They use a lot of screenshots of their app
  • Their market potential is explained in a nice, visual way
How much did they raise? $1.000.000,-
Number of slides 25
  1. Square
Who are they? Square
What is their business?
What can we learn from this pitch deck?
  • Their pitch deck is pretty oldschool
  • They included a lot of tables and matrices.
  • They could probably have improved the pitch deck with a more modern design. At slide 18 you see their big customers, which is quite a plus. They could have moved this important slide more to the beginning.
How much did they raise? $150.000.000,-
Number of slides 20
  1. Mint
Who are they? Mint
What is their business? Personal financial services tool, they help to track spendings and find ways to save money.
What can we learn from this pitch deck?
  • They include a lot of their financials
  • Simple, standard deck
  • It shows a clear value proposition
  • The exit strategy is covered well
How much did they raise? Unknown
Number of slides 16
Let’s go to the top 10 of 2018’s  best startup pitch decks.
  1. Intercom
Who are they? Intercom
What is their business? App marketing
What can we learn from this pitch deck?
  • Short
  • The competition is mapped out well
  • They could have elaborated more on how their service works and who their main customers are
How much did they raise? $600.000,-
Number of slides 8
  1. Kibin
Who are they? Kibin
What is their business? A platform which helps users to get proofreaders for their essays or books
What can we learn from this pitch deck? The problem & solution are explained well

The traction is shown in a good graph

How much did they raise? $400.000,-
Number of slides 13

Did your startup get an investment already?

8. Youtube

Who are they? Youtube
What is their business? Video sharing platform
What can we learn from this pitch deck? The problem and the solution are explained really simply

They back up their success in a visual way

How much did they raise? In the series A Youtube raised $3.500.000,-. Youtube was eventually sold to Google for $1.650.000.000,- in 2006.
Number of slides 15

7. Standard Treasury

Who are they? Standard Treasury
What is their business? Online banking service
What can we learn from this pitch deck? They take the reader from the start to where they are now

They elaborate on all potential scenarios

The pitch deck is long, but it doesn’t feel complex or boring

How much did they raise? $10.000.000,-
Number of slides 47

6. Facebook

Who are they? Facebook
What is their business? Social media platform
What can we learn from this pitch deck?
  • They take you through their history and their future steps with clear bullet points
  • Their pitch deck is backed up with lots of financial data
  • They end the pitch deck with a recommendation which says: ‘buy’. This is an interesting approach, since this might actually influence the reader’s behaviour towards buying.
How much did they raise? $104.000.000.000,-
Number of slides 24

5. AirBnB

Who are they? AirBnB
What is their business? House sharing platform
What can we learn from this pitch deck?
  • It includes all the slides which a pitch deck needs
  • It shows the competition in a clear, visual way
  • Despite the fact that AirBnB has different USP’s for their two different target groups (landlords and renters) they clearly communicated the USP’s for both of them.
How much did they raise? $2.290.000.000,- in total. With this pitch deck they raised $120.000.000,-
Number of slides 12

4. Buffer

Who are they? Buffer
What is their business? A tool for social media marketing
What can we learn from this pitch deck? They have a strong slide (5) which shows their  traction

They have a strong slide (6) which show their milestones

They display the competition in a nice, visual way (slide 12)

How much did they raise? $3.500.000,-
Number of slides 14

3. LinkedIn

Who are they? LinkedIn
What is their business? Social media for professionals
What can we learn from this pitch deck?
  • The pitch deck includes a lot of financial data
  • They mention the results they achieved while keeping an eye on the limited funds they had
  • The market potential is well explained
How much did they raise? Currently Linkedin is a valueated at $26.000.000.000,-
Number of slides 38

2. Launchrock

Who are they? Launchrock
What is their business? A site builder
What can we learn from this pitch deck?
  • They don’t use a lot of text in their pitch deck
  • They start with the problem and how many
  • They display a summary of their customers so far
  • They share their learnings with the reader
How much did they raise? $800.000,-
Number of slides 15

1. Buzzfeed

Who are they? Buzzfeed
What is their business? A website for news and viral content
What can we learn from this pitch deck? They start off with a testimonial of a big newschannel (CNN)

They follow up with an overview of where they stand today

They share screenshots of their (potential) business models

How much did they raise? Buzzfeed is valueated at $1.700.000,- and has raised $996.300.000,- so far.
Number of slides 21

Those were the 40 best startup pitch decks. As you can see there are many lessons you can learn from these pitch decks, which raised hundreds of millions together.

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