What Is A Good Structure For An Elevator Pitch?
Since an elevator pitch usually only lasts between 20-30 seconds, your pitch should be short and sweet.
A good structure for an elevator pitch is this:
[NAME PRODUCT] is used by [CUSTOMER SEGMENT] who want to [WHAT YOUR CUSTOMER WANTS].
It’s a [TYPE PRODUCT OR SERVICE] which helps the customer to [BENEFIT #1] and [BENEFIT #2].
In contrary to [COMPETITOR’S SOLUTION] our product is [EXPLAIN DIFFERENCE].
A good example for an elevator pitch
The electric skateboard is used by young urban citizens who want to travel from a to b in a crowded city.
It’s a motorized skateboard which helps the customer to get travel fast and be eco-friendly at the same time.
In contrary to cars or motorcycles our product is more flexible and doesn’t use expensive gas.