Top 40 Best Startup Pitch Decks Of 2018 Which You Should ‘Steal’ From

• The value proposition brought in one clear sentence
•  They show examples of real clients
• The consumer cycle is explained in a nice visual way
• Slide 15 shows they know their market very well

• The pitch deck is very short
• Their milestones and traction are clearly communicated
• They concisely desribe the future

• They include a casestudy of one of their customers
• They explain their business model in a visual way (slide 11)
• They show their successes in a visual way by displaying how well they are doing in each country (slide 14)

• They clearly explain the problem and the solution
• They use a lot of screenshots of their product. You directly know what they are doing.

• Only 11 slides
• The design looks slick
• They could have elaborated more on what they are doing. Just seeing the pitch deck wouldn’t be enough.

Their value proposition is very clear

Their milestones are communicated in a concise way

• They clearly explain the problem
• They  show the market size in a fun, visual way
• They included great testimonials of big companies
• Great financial overviews are included

• They personalize their company by giving a personal history overview
• They explain why their customers use their products
• A good financial overview (slide 20)

• They shortly explain the problem in an understandable way
• They use a lot of screenshots which helps you to understand the product

• Because they have quite the track record, their pitch deck is relatively long.
• Their financial overview is detailed
• They create credibility by displaying their big brand customers
• Bigger investments usually require bigger pitch decks

• They give a feeling of the app by using many screenshots
• They clearly explain how the app works for each part of the platform

The pitch deck is short and clear

They formulate the required investment as $1m invetead of $1.000.000,- to make it seem smaller.

• They start of by explaining the size of the market, which in their case is a huge plus
• They follow up with their financial successes
• Clean designs backed up by a lot of data
• They include a casestudy of an excited customer

• Instead of mentioning the problem, they let you experience the problem from slide 2-5
• Before mentioning their solution they show their impressive (financial) results so far

• In only 8 slides they clearly explain the problem, solution, milestones and the required investment.
• Easy to understand

• The problem is clearly explained
• They emphasize the size of the market, which in their situation is a big plus

• They use a lot of fun in their pitch deck
• They could have elaborated more on the financials and the milestones so far

• It’s really short
• They visually show their growth with a nice hockeystick
• Clear designs

• Clear slides
• They personalize it with a picture of the founders (slide 11)
• They could have added more information by including testimonials and their milestones

• Great visualisation of their history
• Clean designs
• Many screenshots of their app
• They include a testimonial

• They start off with a bold statement which states their sales so far
• Clean designs

• Clean designs
• Little slides
• They could have explained more on how the product works

• They explain the problem in a fun, visual way
• Modern designs
• They use screenshots of their app

• The first slide directly explains what they do
• Lots of pictures
• They present their milestones in a visual way

• They use little text. Although it looks nice, they could have elaborated a bit more on their service
• Nice visuals

• The problem is clearly defined

• The problem statement is very clear
• They make fun of people who are not using their software in a polite way
• They included a lot of KPI’s

• The first slides are all about their traction
• They use a lot of screenshots of their app
• Their market potential is explained in a nice, visual way

• Their pitch deck is pretty oldschool
• They included a lot of tables and matrices.
• They could probably have improved the pitch deck with a more modern design. At slide 18 you see their big customers, which is quite a plus. They could have moved this important slide more to the beginning.

• They include a lot of their financials
• Simple, standard deck
• It shows a clear value proposition
• The exit strategy is covered well

• Short
• The competition is mapped out well
• They could have elaborated more on how their service works and who their main customers are

The traction is shown in a good graph

They back up their success in a visual way

They elaborate on all potential scenarios

The pitch deck is long, but it doesn’t feel complex or boring

• They take you through their history and their future steps with clear bullet points
• Their pitch deck is backed up with lots of financial data
• They end the pitch deck with a recommendation which says: ‘buy’. This is an interesting approach, since this might actually influence the reader’s behaviour towards buying.

• It includes all the slides which a pitch deck needs
• It shows the competition in a clear, visual way
• Despite the fact that AirBnB has different USP’s for their two different target groups (landlords and renters) they clearly communicated the USP’s for both of them.

They have a strong slide (6) which show their milestones

They display the competition in a nice, visual way (slide 12)

• The pitch deck includes a lot of financial data
• They mention the results they achieved while keeping an eye on the limited funds they had
• The market potential is well explained

• They don’t use a lot of text in their pitch deck
• They start with the problem and how many
• They display a summary of their customers so far
• They share their learnings with the reader

They follow up with an overview of where they stand today

They share screenshots of their (potential) business models