Tips for writing a pitch.

You have an idea and you want to convince another person about it. Ideally the other person becomes excited and does what you ask him to do.

You did your research and you know which structure you will use for your pitch; now it’s time to write the pitch. Here are some tactics you should use for writing your pitch.


1. Talk to a friend

When you are writing your pitch, keep in mind that you are talking to a good friend of yours. Imagine an old friend who you haven’t seen in a long time, and you are telling him about your idea or your business.

By keeping your friend in mind while writing your pitch your language will come across more natural. This way your listener has an easy time understanding what you are saying and he will be more likely to keep on listening.


2. Storytelling: Connect with your listener

During your pitch it’s important to connect with your listener like you would with a friend. As mentioned you are writing your pitch like you are talking to a friend.

To enhance the connection with your listener even more, you can use storytelling to your advantage.

By telling a little story about yourself and an experience related to your pitch, you give the listener the feeling he knows you.

Also he will feel more sympathy towards you since you put yourself in a vulnerable position.


3. Refer to your research

Throughout your pitch you should refer to your research a couple of times.

By referring to your research you demonstrate authority and you give the listener the feeling you know what you are talking about.

Not only will the listener take you more seriously, he will also remember it better compared to mentioning assumptions.


Since you already know the building blocks of your pitch, you should have a structure of your pitch. Make sure to use these three tactics throughout your writing process to increase the impact of your pitch.


Share these tips with the buttons below.