How to entertain the audience in a pitch?

To entertain the audience in a pitch it’s important to pay attention to 3 things:

• A clear structure
• Make it concrete
• Keep it energized

 1. A clear structure

To entertain the audience in a pitch, it’s important to have a clear structure. The structure I always recommend goes as follows:

1. The opening
2. The problem
3. The solution
4. The market
5. The team
6. Call to action

This way it’s easy for your audience to pay attention, as this structure is easy to follow.

2. Make it concrete

Use examples, numbers and (short) stories.

The more concrete, the easier it’s for your audience to follow and the more entertaining it will be.

3. Keep it energized

One of the most important aspects of a good pitch is the energy of the pitcher. Personally, this is one of my biggest strengths. Since I’m high in my energy throughout the day anyway, it’s easy for me to do this as well during a pitch. However, if you’re a bit more introvert or if you’re used to take things a bit slower, really try to practice an energized pitch.

The reason why you should pitch with a lot of energy, is because it is highly contagious. Roberto Cialdini, expert on influencing, describes in his book that human beings tend to mimic each other. If you’re able to pitch with a lot of energy, so will your audience be. Since energized people are more positive, this will work in your advantage when they mentally judge your pitch.

Learn more about entertaining with your pitch, get the Ultimate Pitch Guide.