Many pitchers make the mistake of starting by introducing themselves in their pitch.
Earn the right to be remembered
It might feel natural to start of a pitch by telling who you are, but it’s actually not a smart strategy. If you want people to remember who you are, you first have to earn the right to be remembered.
If the first few sentences of your pitch really grab the attention of the audience, they will want to listen to you. They want to know what else you have got to say. Even better, they want to know who you are.
According to the perfect pitch structure:
- The opening
- The problem
- The solution
- The market
- The team
- Call to action
I usually introduce myself after I pitched the solution. Since you just presented a brilliant solution, you definitely earned the right to be remembered.
An example:
The opening: 99% of the entrepreneurs are terrible at pitching their company
The problem: Many entrepreneurs aren’t able to raise funding for their startup. Because of this, 90% of the startups don’t survive the first 5 years.
The solution: The Ultimate Pitch Guide helps entrepreneurs all over the world to design the perfect investor pitch.
Now it’s time to introduce myself: ‘My name is Ralph, I’m the founder of PitchSkills’.
Do you want to know more about the perfect pitch? Check out the Ultimate Pitch Guide.
Hi! Iām Ralph. I help startups to get funded by designing a persuasive pitch.