What Is A Good Structure For An Elevator Pitch?

by | Jul 21, 2017 | Elevator Pitch, Pitch Fundamentals

What Is A Good Structure For An Elevator Pitch?

Since an elevator pitch usually only lasts between 20-30 seconds, your pitch should be short and sweet.

A good structure for an elevator pitch is this:

 

[NAME PRODUCT] is used by [CUSTOMER SEGMENT] who want to [WHAT YOUR CUSTOMER WANTS].

It’s a [TYPE PRODUCT OR SERVICE] which helps the customer to [BENEFIT #1] and [BENEFIT #2].

In contrary to [COMPETITOR’S SOLUTION] our product is [EXPLAIN DIFFERENCE].

 

A good example for an elevator pitch

The electric skateboard is used by young urban citizens who want to travel from a to b in a crowded city.

It’s a motorized skateboard which helps the customer to get travel fast and be eco-friendly at the same time.

In contrary to cars or motorcycles our product is more flexible and doesn’t use expensive gas.

What Is The Right Structure For A Pitch Deck?

by | Jul 21, 2017 | Pitch Deck, Pitch Fundamentals

What Is The Right Structure For A Pitch Deck?

At Pitch Skills we recently did an analysis on the 40 best pitch decks out there. Based on this analysis we concluded that the 40 most used slides in pitch deck are these 10:

  1. The name of your company, and what do you do?
  2. The Problem
  3. The solution
  4. Milestones
  5. Business model
  6. Market
  7. Competition
  8. Financials
  9. Team
  10. Investment

How many slides should a pitch deck have?

The research also showed that the average number of slides for a pitch deck is 19,25.

If your company is new: Use 10-15 slides

If your company is more mature: Use 15-20 slides

What Is The Difference Between A Pitch Deck And An Investor Deck?

by | Jul 21, 2017 | Investor Pitch, Pitch Deck, Pitch Fundamentals

What Is The Difference Between A Pitch Deck And An Investor Deck?

There is no difference between a pitch deck and an investor deck. They are simply two definitions with the same meaning.

Some people mix up a pitch deck with regular pitch slides. Regular pitch slides include a lot of visuals and are usually less detail orientated.

A pitch deck or an investor deck describe summarize your company, but should include a lot of details.

Which slides should I include in my pitch deck / investor deck?

  1. The name of your company, and what do you do?
  2. The Problem
  3. The solution
  4. Milestones
  5. Business model
  6. Market
  7. Competition
  8. Financials
  9. Team
  10. Investment

What Is An Investor Deck?

by | Jul 21, 2017 | Investor Pitch, Pitch Fundamentals

What Is An Investor Deck?

An investor deck can also be referred to as a pitch deck.

An investor deck is a number of slides which summarizes your company. An investor deck is not something you present, but rather something you send to potential clients or investors. Because of this, you should make sure that the investor deck includes all the information required, since you can’t add information during a presentation.

What should be included in a pitch deck?

The most common slides to include in your investor deck are these 10.

  1. The name of your company, and what do you do?
  2. The Problem
  3. The solution
  4. Milestones
  5. Business model
  6. Market
  7. Competition
  8. Financials
  9. Team
  10. Investment

 How long should an investor deck be?

An investor deck is usually made in PowerPoint, Keynote or Prezi and include somewhere between 10-20 slides. We recently did a study which shows that the average investor deck has 19,25 slides in it.

 

What Is A Pitch Deck?

by | Jul 21, 2017 | Pitch Deck, Pitch Fundamentals

What Is A Pitch Deck?

A pitch deck is a number of slides which summarizes your company. A pitch deck is not something you present, but rather something you send to potential clients or investors. Because of this, you should make sure that the pitch deck includes all the information required, since you can’t add information during a presentation.

What should be included in a pitch deck?

The most common slides to include in your pitch deck are these 10.

  1. The name of your company, and what do you do?
  2. The Problem
  3. The solution
  4. Milestones
  5. Business model
  6. Market
  7. Competition
  8. Financials
  9. Team
  10. Investment

 

How long should a pitch deck be?

A pitch deck is usually made in PowerPoint, Keynote or Prezi and include somewhere between 10-20 slides. We recently did a study which shows that the average pitch deck has 19,25 slides in it.

What Is An Elevator Pitch?

by | Jul 21, 2017 | Elevator Pitch, Pitch Fundamentals

What is an elevator pitch?

An elevator pitch is a short speech which promotes an idea, product, service or project. An elevator pitch is usually around 20-30 seconds long. An elevator pitch follows a certain structure:

[NAME PRODUCT] is used by [CUSTOMER SEGMENT] who want to [WHAT YOUR CUSTOMER WANTS].

It’s a [TYPE PRODUCT OR SERVICE] which helps the customer to [BENEFIT #1] and [BENEFIT #2].

In contrary to [COMPETITOR’S SOLUTION] our product is [EXPLAIN DIFFERENCE].

 

Why is it called an elevator pitch?

The reason why an elevator pitch is called an elevator pitch, is because of the limited length. The idea is, that you should be able to do your pitch in the time that you spend with (f.e. your boss) when you are in the elevator. Since you usually don’t spend more than 20-30 seconds in an elevator, this is why it’s called an elevator pitch.