Whenever I coach entrepreneurs on their pitch, one of the first questions I ask them is: ‘to whom are you pitching’. The type and amount of person(s) listening to you pitch, has a great influence on the way you should prepare your pitch.

Is your audience full of tech IT professionals? Tell them a little bit about your IT structure.

Is your audience full of financial experts? Don’t forget your financial overview.

Is your audience small? Make your pitch engaging, open your pitch with a question to the audience.

Every audience demands a different approach.

For more concrete tips on designing a killer pitch, check out the Ultimate Pitch Guide.

Analyzing your audience before you pitch is really important.

Whenever I coach entrepreneurs on their pitch, one of the first questions I ask them is: ‘to whom are you pitching’. The type and amount of person(s) listening to you pitch, has a great influence on the way you should prepare your pitch.

Is your audience full of tech IT professionals? Tell them a little bit about your IT structure.

Is your audience full of financial experts? Don’t forget your financial overview.

Is your audience small? Make your pitch engaging, open your pitch with a question to the audience.

Every audience demands a different approach.

So how to analyze the audience before a pitch?

There are a few ways to analyze the audience before a pitch:

1. Ask the host of the event how many and what type of people will be attending
2. Research the people who rsvp’d yes on Facebook or Meetup
3. Research reports or videos of the previous editions of the event you are pitching.

 Before you prepare your pitch, do some research about who will be listening to your pitch and use that to your advantage.

Analyzing your audience before you pitch is really important.

Whenever I coach entrepreneurs on their pitch, one of the first questions I ask them is: ‘to whom are you pitching’. The type and amount of person(s) listening to you pitch, has a great influence on the way you should prepare your pitch.

Is your audience full of tech IT professionals? Tell them a little bit about your IT structure.

Is your audience full of financial experts? Don’t forget your financial overview.

Is your audience small? Make your pitch engaging, open your pitch with a question to the audience.

Every audience demands a different approach.

So how to analyze the audience before a pitch?

There are a few ways to analyze the audience before a pitch:

1. Ask the host of the event how many and what type of people will be attending
2. Research the people who rsvp’d yes on Facebook or Meetup
3. Research reports or videos of the previous editions of the event you are pitching.

Before you prepare your pitch, do some research about who will be listening to your pitch and use that to your advantage.

For more concrete tips on designing a killer pitch, check out the Ultimate Pitch Guide.

Although you might have one company, you will need multiple pitches.

Whenever I coach entrepreneurs on their pitch, one of the first questions I ask them is: ‘to whom are you pitching’. The type and amount of person(s) listening to you pitch, has a great influence on the way you should prepare your pitch.

Is your audience full of tech IT professionals? Tell them a little bit about your IT structure.

Is your audience full of financial experts? Don’t forget your financial overview.

Is your audience small? Make your pitch engaging, open your pitch with a question to the audience.

Every audience demands a different approach. Before you prepare your pitch, do some research about who will be listening to your pitch and use that to your advantage.

For more concrete tips on designing a killer pitch, check out the Ultimate Pitch Guide.

A while ago I heard somebody say: ‘preparing a pitch is for amateurs, the professionals freestyle their pitch’. Although I really like and admire this entrepreneur, this is the most stupid thing I ever heard.

A pitch generally doesn’t last for more than 5 minutes, it’s an opportunity to make one, or many people excited about your company. A great pitch requires an introduction, a problem statement, a solution statement, a market description, a team description and a call to action. Every sentence should be thought of. Every sentence should lead to that moment where your audience says ‘wow, that’s a great idea’.

You can guess my answer to the question: ‘Do I start writing my text before I pitch?’

Yes. You should write and practice your pitch thoroughly.

For more concrete tips on creating a killer pitch, check out the Ultimate Pitch Guide.

It happens quite often, that investors, entrepreneurs or other business men ask you to pitch your company. This is an exciting chance to make a new person excited about your company. If somebody asks you to pitch your company unexpected, you should always do so.

In these types of situations, you should aim your pitch at anywhere between 30 and 60 seconds. I advise you to have a pitch of this length ready for moments like these. So go ahead and create one, practice it and make them flabbergasted the next time somebody asks you to tell about your company.

For concrete tips on creating a strong pitch check out the Ultimate Pitch Guide.